I'm always really excited about the H&M design awards.. And now the winner is announced:
It's Minju Kim from Belgium!
In the video you can see the winning collection 'Dear My Friend'. I think it's really cool.
It's about the people around Minju Kim, about her friends, all with different emotions, like happiness, sadness and emotions which Minju Kim can't describe.. So imagine your friends and other people in your life, think about their emotions and I think you'll recognize them in her collection.
It's minimalistic but at the same time totally nót minimalistic. There's humor in the clothes, the shapes and textures are amazing and I really like the sweet candy colors that she used. Oh and don't forget the amazing hats!