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OUTFIT / LOIS JEANS

Outfits

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Lois Bilbao boyfriend jeans, Chicnova tee, Minusey jacket, Storets beanie, Sacha boots, Primark belt, Regal Rose hamsa ring

A couple of months ago I went to a little presentation of Lois Jeans, a brand that I didn't know actually.
I was really surprised about the huge history behind the brand and would love to tell you something about it:

Lois is the first European denim brand founded in 1962 in Spain, yep the first! With it's rich history the brand has evolved over the years launching fashionable jeans and on trend denim items for fashion minded men and women. Lois already was a 'big thing' that time. ABBA, Bjorn Borg and many other famous people worn these denims. You should ask if your mom and dad wore this brand.. Probably they did ;)
Still going strong in the denim business, the brand is celebrating their 50 years anniversary.
During the presentation I came across the new fall/winter 2012/2013 collection, and lucky me, Lois send me my favorite model, the Bilbao.

This one has a loose, boyfriend fit with a distressed look. It's not too distressed, you can only see it in some small parts of the jeans. It fits really comfortable and this is seriously one of the first jeans I've ever had that doesn't stretch out while wearing.
This time I wore it in a whole 'boyfriend' way, with a loose deep v-neck and leather jacket, but maybe next time I'll wear it with some heels and a jumper, just to combine boyish with feminine. Oh yes, this is why I love boyfriend jeans!

For more info about Lois check out these pages:
loisdenim.com
facebook.com/loisdenim