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CAMPAIGN / ONLY BECAUSE WE CAN

Lifestyle

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I just want to introduce you the new campaign of ONLY, called 'Because we can'.
A few days ago ONLY launched an interactive video where YOU get to make the decisions, so you get to decide how you want the story to move forward.
And what's more fun than being a part of a fashion video?!

In short: The video is about three cool girls in a random small-town setting meet up with an innocent local girl who ends up taking a leap towards independence in the most fun-filled, adventurous way imaginable!
Ever wondered what it's like to steal a pair of jeans? You can steal your own pair! Sounds bad, but cool, huh?! ;)

The movie was made in Florida, with four gorgeous models. They're wearing clothes from the new ONLY High Summer collection, so when you're watching the video, you get an impression about ONLY's newest collection.
The most cool part of it: you can even buy the clothes immediately on the webshop!

Niklas Sonderskov Andersen, head of Marketing at ONLY says:
'With this movie, we want to push ONLY much closer to our consumers - all the cool girls out there who knows as much about fashion and trends as anyone. We really want to let them in on the process, deciding what ONLY is all about. With this movie, they get to make decisions and thereby make a bold statement about  fashion.'

Well.. If you ask me, I think it's entirely successful.
I viewed the video and it's really fun! So check it out yourself!
 

Meet ONLY model Erika Linder, the boyish-charm in the movie:

Fun-loving, short-haired Erika Linder has a special air about her.
Often cast as a boy, and working as a model for male as well as female fashion brands, her androgynous look goes really well with the laidback-style that ONLY is all about. This is a little interview about her modelling life and the future.

Do you like being a model?
Yes, I do. The job takes me aroung the world. I'm booked for LA, New York and Tokyo this year, so it's really going to be an adventure.

In the ONLY movie you played a strong character who has wild, boyish charm. Do you like that part?
Yes, I do. I think my character is very similar to hers and I can really relate to her personality and attitude.

What do you dream of doing in the future?
I would love to become an actress. I really love movies, and I love the intensity of acting. It really speaks to me.

Is there a part in the movie that makes you think something: that should've been me doing that part?
Yes, I would love to be playing the part of the little boy in the movie Into the Wild. He is so small and fragile, and has a fantastic imagination.
 

What do you think about the concept and movie?
Do you like these kind of campaigns? Tell me!